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The Poster Design Group (UK) Ltd

Thé Chinbara, Le Meilluer Thé De Ceylan, France 1910.

Stick No Bills™

Thé Chinbara, Le Meilluer Thé De Ceylan
France 1910.
Artist: Daniel De Losques, Saint-Lô. 
Dimensions: 34'' x 13'' / 87 x 33cm (lithograph poster with 1'' x 1'' / 2.5 x 2.5cm white border). 
From the Stick No Bills™ Tea Posters Of Ceylon series.
In 2016 the Stick No Bills™ Creative Director gained permission to painstakingly digitally remaster this extraordinary poster - well ahead of its time in its art-deco style - to restore it to its former glory.
© Stick No Bills™ (courtesy of The Poster Design Group [UK] Ltd), 35 Church Street, Galle Fort & C / Temple 5, Palma de Mallorca. /

De Losques was the pseudonym of Henri Daniel Casimir Paul Thoroude, born in Saint-Lô in 1880. The talented young frenchman became a lawyer at the turn of the century before switching to graphic design in his twenties, assuming the pen name De Losques and establishing a poster design studio in 1910. Chinbara commissioned De Losques to do a series of posters promoting the tea they were importing from the Far East and South Asia as "Le Meilluer" ("the best"). 

The depiction of a rather effeminate and eccentric looking waiter transporting a tray of Ceylon tea is one of a series of abnormally skinny poster designs De Losques created for Chinbara, in amongst the many striking magazine illustrations and caricatures he created during the period 1904-1914. De Losques' colourful career was, tragically, cut short by his death in aerial combat on 9th August 1915 while serving as a bombardier during World War I. 

De Losques produced two screen prints of Thé Chinbara, Le Meilluer Thé De Ceylan.  The very first edition slipped when he pulled the first colour across the paper giving the final image a very slightly off centre appearance. This is the original screen print that we have taken and used for our prints. The second screen print he attempted was closer to perfection. We prefer the first and original print as it gives a more human element to the poster and emphasises the fact that screen printing was a very difficult and time consuming medium to work in. De Losques produced no derivatives of this poster. However,  a number of hand painted cropped copies have been produced in Sri Lanka in more recent times.