Mads Berg is a multiple award winning Danish illustrator whose name has become synonymous with modern art deco style graphic art.
Mads´ creative collaboration with Stick No Bills® dates back to 2014 and spans three territories: Asia, Europe and the Americas. Barcelona is good one of the latest key destinations on which we are focusing with Mads, along with Vienna and Berlin.
Prolific, represented at the Danish National Design Archives at the Design Museum, Mads´ soulful ability to design motifs imbued with an exceptional level of dynamic grace that celebrate humanity’s ability to, in his words, "enjoy life" is quite literally a hope-filled treasure we are honoured to export far and wide via our posters.
Inspired by the greats in our own private vintage poster art collection we first began working on our co-creation of 21st century travel posters with Mads in Sri Lanka so that we could bring a fresh new impetus to our vintage poster style proposition.
As of 2023 we have taken our joint venture with Mads to a whole new level by becoming his globally appointed art sales and print fulfilment partner not just for the designs co-created with us but also for the entire Mads Berg archive.
Entrusting us to safeguard and raise the prestige of so much invaluable intellectual property stems from Mads’ trust in our ethos and expansive poster art sales abilities. This is a huge honour for Stick No Bills; an opportunity for which we are extremely grateful and to which we intend to do full justice.
From the Stick No Bills valued customer perspective, the merging of our image library with that of Mads’ redoubles the potency, variety, thematic and geographic reach of our overall collection, not least because Mads has been commissioned by many of the most iconic brand names in the travel, sport and fashion arenas over the past twenty years.
So Mads brings with him images initially created for many household names such as Coca Cola, The Robb Report, The Belmond Group, Verbier ski resort, Wimbledon, Campari, The World Ski Championships & Giorgio Armani; renowned illustrations which we are now honoured to add to our collection with due royalties going to Mads and due permissions granted from the original production entities.
The setting of serene and / or thrilling peak moments in time within landmark destinations beloved to millions of travellers over the years makes almost all viewers able to relate directly with the romantic protagonists in each piece. Those that have visited the place recall happy moments they had there; those that yearn to discover the place are momentarily transported there.
Feedback over and over again from both walk in and returning customers tells us that The Magic is caused by the optimum degree of abstraction in the signature art deco style Mads and Philip have developed together over the years. It’s as if when you look at the artwork you can, for a moment, put all your worries to one side and BECOME the imaginary heroes and heroines therein depicted.
You are leaping down that wave, you are summiting that mountain, you are diving into the crisp cool ocean or basking on a rocky outcrop next to a waterfall in uninterrupted sunlight; you are leaning out the window of a tram into clean Mediterranean air absorbing all the beauty that surrounds you, you are serving that ace or walking arm-in-arm with the love of your life dressed to the nines and heading out for the night of your life. You are safe and all is well.