Get ready to soak up the sunshine and flavors of Mallorca! We recently celebrated the launch of a truly special collaboration at our Global Printworks at the Imprenta Nueva Balear: the debut of Montimare's Mallorca Edition aperitif. It was a fantastic event, and we want to share the story behind this unique partnership with you.
Art of Taste: Montimare's New Aperitif Inspired by Mallorca
Montimare Mixología Mediterrania, known for its premium liqueurs, has crafted something extraordinary: the Mallorca Edition. This exquisite drink is a labour of love, two years in the making, and is created from a base of authentic, locally sourced organic ingredients – think sun-ripened oranges and lemons, aromatic almonds, and fragrant herbs that capture the very essence of the island.
Celebrating Local Collaboration
The launch party at our Global Printworks at the Imprenta Nueva Balear was more than just a product unveiling; it was a celebration of three Mallorca-based businesses coming together. We, Stick No Bills, Montimare, and the Imprenta Nueva Balear, all share a passion for quality, authenticity, and showcasing the beauty of this island to a global audience.
Vintage Art Meets Modern Flavors: "Molinos y Naranjos"
To add another layer of artistry to the occasion, the Montimare Mallorca Edition's branding is beautifully complemented by one of our iconic vintage-style posters. The featured image, "Molinos y Naranjos" (En Route From Soller To Es Trenc), is a part of the original Travel Poster Collection created in 2015 by The Archives Design Group's creative director, Philip James Baber, and the award-winning Danish artist Mads Berg. This cheerful and evocative graphic perfectly encapsulates the "sunshine in a glass" spirit of the new drink.
Stick No Bills: Art and Destination Marketing
This collaboration with Montimare is a testament to the power of visual branding and follows several other successful projects where we've created arresting imagery using the licensed images of The Archives Design Group. These include:
These projects, like the Montimare collaboration, highlight our expertise in crafting visuals that capture the unique character and appeal of a place or brand.
An Evening of Art and Aperitifs
The private launch event was a memorable occasion. Guests enjoyed a first taste of the delicious Mediterranean-infused Spritz cocktail, made with Montimare Mallorca Edition, soda, cava, and a sprig of rosemary – a perfect representation of Mallorca's vibrant aromas. We also held a prize draw, giving attendees the chance to win a beautiful Limited Edition print of "Molinos and Naranjos."
A Warm Invitation
We hope to have the pleasure of sharing a glass of Montimare's Mallorca Edition with you at the Printworks soon!
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