The Fomento del Turismo Mallorca Mallorca Vintage® Collection
Our quintessentially Mallorquín licensor The Fomento Del Turismo is a not-for-profit institution founded by the Spanish Chamber of Commerce in 1905. When the President of the tourist board first opened the doors to their massive archive during the stillness of the pandemic we were thrilled to discover a trove of world-class destination marketing collateral both produced in-house and donated to the Fomento during 118 years of innovation. The archive spans twelve decades of stylistic and technical innovation in terms of how Mallorca projects itself to the world.
This @sticknobillsposters graphic charts where our curatorial and creative teams have got to in terms of officially restoring and reviving this incredible collection, courtesy of @newsmallorcafomento. Image by image, this journey has literally only just begun