New York Yacht Club American Magic and Stick No Bills® and launch an exclusive commemorative artwork to celebrate the US Challenger’s role in the 37th America’s Cup
NYYC American Magic and Stick No Bills® join forces to mark the advent of the 37th edition of the America's Cup, the most prestigious award in sailing and the oldest trophy in international sports, by launching a stunning commemorative design created especially for the US Challenger, NYYC American Magic.
The motif, produced by The Archives Design Group Ltd, is art directed by our Creative Director Angela Hartwick and illustrated by our award-winning Chief Poster Artist, Danish designer Mads Berg, with usage rights assigned exclusively to Stick No Bills® under authorisation.
Just like the prescient vessel it depicts, the artwork encapsulates the pioneering technology, epic sense of legacy, adrenaline and glamour of the race in the form of this truly exquisite limited edition which is only available for purchase in its full form (detailing “Challenger for the 37th America's Cup”) for a short period of time.
This is a groundbreaking project for us, as with this image created on order of our licensor we merge iconic destination and event marketing within our creative niche of curating, designing and promulgating authorised fine art prints.
We first created the artwork in Barcelona as a one-of-a-kind Master Edition fine art print, measuring 100 x 150cm (39.37” x 59.06”), printed on museum-quality 100% cotton-based archival fabric and overlaid with 24-karat gold lettering inscribed by the British royal yacht guilder. This preeminent piece, including its conservation-grade solid wood gold-leaf frame, is valued at €16,000 ($17,392).
From this unique piece, we then also created two-of-a-kind Rare Editions, each measuring 80 x 120cm, (31.5” x 47”) also adorned with 24-karat gold lettering. As well as these, a further limited run of Museum Limited Editions are also available from today in various sizes, all also printed on highest grade archival paper, numbered in accordance to their order of purchase.
The three most prized and limited edition framed pieces will be displayed at the NYYC American Magic team's headquarters and hospitality zones in Barcelona, including the rooftop of the Desigual building, from where their guests will enjoy spectacular views of the regattas. A postcard format of the poster is included in American Magic’s exclusive gift bag for all guests.
Exhibition and Sales
From August 4th to 20th, the Master Edition will be exhibited at our Europe Flagship Gallery in El Born, Barcelona before formal handover to the New York Yacht Club American Magic team on August 21st.
Fixed percentages of Stick No Bills® proceeds from all sales of this image after royalties due have been deducted from the net total, including the Premium Open Editions & Museum Limited Editions, will be donated to Medicos Sin Fronteras España and Save the Med; two organisations we have supported since our inception in Asia in 2011 and Europe in 2016 respectively
Please visit AmericanMagic.com to learn more. Follow American Magic on Instagram @AmericanMagicTeam and @AmericanMagicTeam on Meta.
About New York Yacht Club American Magic
American Magic is building the high-performance sailing franchise in the United States with a dual mandate to win the America's Cup and elevate sailing in America. Formed in 2017, New York Yacht Club American Magic combines two highly successful American racing programs, Bella Mente Racing and Quantum Racing, with one of the most prestigious yacht clubs in the world. All are united by a determination to regain the America's Cup, reconnect the American sailing base with the premier event in the sport, and elevate the quality of competitive sailing in the United States.
About Stick No Bills®
Stick No Bills® was founded in Galle Fort, Sri Lanka in 2011 by British entrepreneurs Philip James Baber and Meg Gage Williams to connect cultures and transcend borders by spearheading a renaissance in poster art and fine art prints.
The company specialises in both the creation and promulgation of modern graphic artworks designed to promote iconic destinations, institutions and major cultural events as well as the curation, restoration, augmentation and authorised revival of historic artefacts drawn from legacy institutional archives. This includes the pioneering cruise, rail and airline operators regarded as pastmasters of the same place-centric poster art genre within which Stick No Bills has emerged to be a 21st Century market leader.
Under the direction of Meg Gage Williams and Barcelona-born Carlos Andreu Cantarell, the new Stick No Bills® Europe Flagship Gallery, strategically located just 200 metres from the Picasso Museum and the MOCO Museum and right in front of the emblematic Mercat de Santa Caterina, is rapidly becoming a reference point to the city's vibrant cultural scene.
If you want to speak to us about how we may be able to help raise the prestige of your archive and/or crystallise your event with commissioned artwork, please do not hesitate to email info@sticknobillsonline.com REF "Commissioned Fine Art Prints".
