Hotel Alcina, Cala Major, Mallorca, 1950s.

Hotel Alcina, Cala Major, Mallorca, 1950s.

This charming, mid-century vintage marketing artwork marks the dawn of Mallorca's beach tourism advertising. Originally created to entice visitors to the island's first beachside hotels, this remastered motif captures the nostalgic appeal of early Mediterranean holidays with classic mid-century typography and its sun-soaked aesthetic. A delightful snapshot of travel marketing history that brings the optimistic spirit of Mallorca's golden age directly to your home.